Branding & Identity Discovery Questionnaire

By JJ Jorgensen

Posted February 8, 2016

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Brand Foundations

Are you branding a company, a product or yourself?

Top 5 Brands You Like or Love AND what you admire about them. (These can be ANY brands)

Your Top 3-5 Values

Your Mission What is your mission? In other words what do you want to do with your values?

Your Vision for your business Where do you see your business in 1 year, 5 years, 10 years?

Fundamental Nature of your Business

Describe the nature of your service—in one sentence.

Who are your primary clients or consumers?

Who are your main competitors? If possible, include the URLS of their web site.

What is unique about your company versus your competitors?

What is the primary differentiator between you and your competitors?

How do your clients or consumers perceive your company?

Describe your company’s internal culture or atmosphere in one sentence.

Personality of your Company

Any additional words describing your business’ personality

If your company were a car, what would it be?

If your company were a bumper sticker, what would it say?

Positioning and Marketing for your Company

What is your company’s distinct competitive advantage?

List the proof points that substantiate your competitive advantage claim.

What are your current challenges in finding potential clients/customers?

What factors in your business environment do you need to overcome to succeed? Competitors? Tight budgets? Lack of perceived need for your service?

What is the precise business objective that you would like your marketing program to achieve?

Visual Elements

Are there images or icons that appeal to you that you feel reflect your company?

Are there colours that you feel resonate with your company?

Do you have any dislikes that you want to be noted before we begin?

JJ Jorgensen

JJ loves to help businesses grow. He has helped start and develop several companies including BluSpôk. He is currently the founder and CEO.