6 Reasons to use Remarketing Ads
As we surf the Internet we often find ourselves viewing several ads from websites that we have visited previously. We often wonder how they knew that we were just looking at their product. It seems they are just magic to be able to know of where you have been online and then to show ads of those products and services. As much as we want to think that they can read our minds, in reality that is not the case. These companies are just using retargeting ads to help boost their online presence.
So what are retargeting ads?
Retargeting ads are really simple. First a potential customer visits a website. Once visiting this website, they leave without purchasing or inquiring about a product or service. As they continue to visit other website ads from the initial company are placed in various places promoting the product or service that they originally visited. The user then can click on those ads which will take them back to the website.
Why should companies use retargeting ads?
Retargeting is a powerful online marketing strategy that can help your business grow. Here are 6 Reasons to use retargeting ads in your marketing strategy.
1- Cost Effective
Retargeting ads are ran through the Google content network and are a fraction of the cost of typical search marketing. Because you only pay when someone clicks on your ads, this can help reduce your costs while promoting your brand.
2- Keeps your brand top of mind during the client’s decision-making process.
As the user is navigating to different websites, they will continue to see your brand, which will help you stay on their mind and in the mix.
3- Gives you a second chance to close the deal
Retargeting ads can be shown to only those clients that did not perform an action on the website. Using this method allows you to try to sell this customer a second and third time within a defined period of time.
4- Produces a high ROI
Because retargeting ads are cost effective, they give companies can increase their conversion rate, which leads to a higher ROI for their campaign.
5- Reinforces the Sale
While the potential client is searching online, they see your brand and give them added security in your brand and choosing your company.
6- Using image ads are worth 1,000 words
Images are a powerful tool and can help in the sales process. It has been said that using images is worth 1,000 words. The user can instantly be able to tell what you are promoting and the purpose of your ad and company.
In conclusion, retargeting ads can be a very effective online marketing tool. These ads provide additional online visibility that helps substantiate your business and helps it grôw.